The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Good Vibes Project
Agency: Cheil Worldwide India / Gurugram
Client: Sense International India Category: Innovation in Design
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Innovation in Social Media
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore Category: Integrated Campaign / Online
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ Category: Craft - Visual & Audio Craft / Sound
Indycar "Fastest Instagram Stories"
Agency: Verizon / New York
Client: Verizon Category: Mobile-First Video / Under 3 Seconds
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / Experiential & Installations - Campaign
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Out-of-Home / Experiential & Installations - Single
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel Category: Out-of-Home / Experiential & Installations - Single
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives Category: Out-of-Home / Experiential & Installations - Single
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Art Direction
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify Category: Creative Use of Data / Data Visualization
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Creative Effectiveness
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Long Form Video / Single
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Long Form Video / Single
A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global Category: Long Form Video / Single
Reversible Poetry
Agency: McCann / Bristol + McCann / Birmingham
Client: Refuge - Lisa King Category: Craft / Writing
Touching Masterpieces
Agency: Geometry / Prague + NeuroDigital / Almeria
Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Creative Effectiveness / Single Country or Region
Last Germ: Day 8 - Birthday Party
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
"9.58 seconds - the world's fastest annual report"
Agency: Publicis Pixelpark / Erlangen/Hamburg
Client: Puma SE Category: Branding / Corporate Communications
Chocolate World
Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client: Lacta Category: Craft - Animation / Campaign
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Animation / Single
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Brand Voice
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Voice
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe Category: Typography / Typeface Design
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Out-of-Home / P.O.P. & In-Store - Single
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Craft / Printing / Production
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation Category: Websites / E-Commerce
One Book of Art
Agency: VMLY&R / Dubai
Client: Interreligious Council in Bosnia & Herzegovina Category: Promotional / Collateral / Promotional Items
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Craft - Use of Music / Original Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Direct Marketing
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Branding / Brand Installations
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Integrated Campaign
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Writing / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Writing / Single
Kraft Now Pay Later
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Category: Current Event Response
DustSee
Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client: Seoul Metropolitan Government / Hope Bridge Category: Data Visualization / Static or Dynamic
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Physical Items
Award:
2019 Design Silver Pencil
Agency:
Cheil Worldwide India / Gurugram
Client:
Sense International India
Title:
The Good Vibes Project
Category:
Innovation in Design
Annual ID:
OS_DE19075S
Award:
2019 Social Media Silver Pencil
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Annual ID:
OS_SM19032S
Award:
2019 Integrated Silver Pencil
Agency:
JohnXHannes / New York
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Integrated Campaign / Online
Annual ID:
OS_IG19009S
Award:
2019 Digital Craft Silver Pencil
Agency:
FCB New Zealand / Auckland + Assembly / Auckland
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19015S
Award:
2019 Mobile Silver Pencil
Agency:
Verizon / New York
Client:
Verizon
Title:
Indycar "Fastest Instagram Stories"
Category:
Mobile-First Video / Under 3 Seconds
Annual ID:
OS_MO19009S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / Experiential & Installations - Campaign
Annual ID:
OS_PO19037S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19033S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Publicis Italy / Milan + Publicis / New York
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19034S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
McCann / New York + March For Our Lives / Florida
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19035S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Annual ID:
OS_PO19043S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Art Direction
Annual ID:
OS_PO19044S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19003S
Award:
2019 Creative Use of Data Silver Pencil
Agency:
Spotify In-House / New York + Active Theory / Venice
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU19004S
Award:
2019 Creative Effectiveness Silver Pencil
Agency:
Carrefour / Massy + Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Creative Effectiveness
Annual ID:
OS_CE19004S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client:
Apple
Title:
Three Minutes
Category:
Long Form Video / Single
Annual ID:
OS_BE19012S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client:
FOX Networks group Latin America
Title:
Who?
Category:
Long Form Video / Single
Annual ID:
OS_BE19013S
Award:
2019 Branded Entertainment Silver Pencil
Agency:
PostPanic / Amsterdam + Nuna9 / London
Client:
Liberty Global
Title:
A Report of Connected Events
Category:
Long Form Video / Single
Annual ID:
OS_BE19014S
Award:
2019 Mobile Silver Pencil
Agency:
McCann / Bristol + McCann / Birmingham
Client:
Refuge - Lisa King
Title:
Reversible Poetry
Category:
Craft / Writing
Annual ID:
OS_MO19019S
Award:
2019 Digital Craft Silver Pencil
Agency:
Geometry / Prague + NeuroDigital / Almeria
Client:
NeuroDigital
Title:
Touching Masterpieces
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19017S
Award:
2019 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
TD
Title:
Poster Bank
Category:
Branding / Branded Item
Annual ID:
OS_DE19004S
Award:
2019 Mobile Silver Pencil
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO19016S
Award:
2019 Creative Effectiveness Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Annual ID:
OS_CE19009S
Award:
2019 Radio & Audio Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
Last Germ: Day 8 - Birthday Party
Category:
Broadcast / Single
Annual ID:
OS_RA19002S
Award:
2019 Design Silver Pencil
Agency:
Publicis Pixelpark / Erlangen/Hamburg
Client:
Puma SE
Title:
"9.58 seconds - the world's fastest annual report"
Category:
Branding / Corporate Communications
Annual ID:
OS_DE19011S
Award:
2019 Interactive & Online Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Annual ID:
OS_IN19003S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client:
Lacta
Title:
Chocolate World
Category:
Craft - Animation / Campaign
Annual ID:
OS_MI19033S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Animation / Single
Annual ID:
OS_MI19031S
Award:
2019 Public Relations Silver Pencil
Agency:
GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client:
Gillette (P&G)
Title:
We Believe
Category:
Brand Voice
Annual ID:
OS_PR19015S
Award:
2019 Public Relations Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Brand Voice
Annual ID:
OS_PR19016S
Award:
2019 Design Silver Pencil
Agency:
Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Typography / Typeface Design
Annual ID:
OS_DE19022S
Award:
2019 Design Silver Pencil
Agency:
Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Typography / Dynamic / In Motion
Annual ID:
OS_DE19026S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / P.O.P. & In-Store - Single
Annual ID:
OS_PO19024S
Award:
2019 Mobile Silver Pencil
Agency:
VIRTUE / Copenhagen
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Annual ID:
OS_MO19015S
Award:
2019 Film Silver Pencil
Agency:
Buzzman / 75010, Paris
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI19014S
Award:
2019 Direct Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Craft / Printing / Production
Annual ID:
OS_DI19033S
Award:
2019 Interactive & Online Silver Pencil
Agency:
Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites / E-Commerce
Annual ID:
OS_IN19005S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
VMLY&R / Dubai
Client:
Interreligious Council in Bosnia & Herzegovina
Title:
One Book of Art
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19023S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography
Annual ID:
OS_PO19054S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19042S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
McCann / New York
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft - Use of Music / Original Music
Annual ID:
OS_MI19043S
Award:
2019 Print & Outdoor Silver Pencil
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Out-of-Home / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO19025S
Award:
2019 Direct Marketing Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI19039S
Award:
2019 Design Silver Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Branding / Brand Installations
Annual ID:
OS_DE19014S
Award:
2019 Integrated Silver Pencil
Agency:
FCB / New York + O Positive / New York
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaign
Annual ID:
OS_IG19003S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Droga5 / New York + Furlined / Los Angeles
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Craft - Writing / Single
Annual ID:
OS_MI19012S
Award:
2019 Moving Image Craft Silver Pencil
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto
Client:
White Ribbon
Title:
Boys Don't Cry
Category:
Craft - Writing / Single
Annual ID:
OS_MI19013S
Award:
2019 Public Relations Silver Pencil
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz
Title:
Kraft Now Pay Later
Category:
Current Event Response
Annual ID:
OS_PR19025S
Award:
2019 Health, Wellness & Pharma Silver Pencil
Agency:
AMV BBDO / London
Client:
Essity
Title:
Viva La Vulva
Category:
Film / Health & Wellness
Annual ID:
OS_HW19009S
Award:
2019 Design Silver Pencil
Agency:
Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client:
Seoul Metropolitan Government / Hope Bridge
Title:
DustSee
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE19046S
Award:
2019 Direct Marketing Silver Pencil
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Physical Items
Annual ID:
OS_DI19004S
